Last updated: October 5, 2026 · Version 2026-10-05
The short version
Customers: DenAdvisor is free for you. Rewards, deals and loyalty cards are offered and honored by each business, not by DenAdvisor. Your reward never depends on your rating, and you can always post a public review.
Businesses: paid plans renew automatically until you cancel in Plan & billing. Cancelling takes effect at the end of the period you have paid for, and fees are not refunded except as these Terms say.
Businesses must follow the review rules: no fake reviews, no rewards that depend on a good rating, no hiding the public review option, and honest offers.
1. Agreement and who these Terms apply to
These Terms of Service ("Terms") are an agreement between you and DenAdvisor, operated by VertexSpot LLC ("DenAdvisor," "we," "us"). They cover denadvisor.com, the business dashboard, our feedback, reply and unsubscribe pages, and the DenAdvisor mobile apps (together, the "Service"). Our Privacy Policy explains how we handle personal information.
You accept these Terms when you tick the box or tap the button that says you agree while creating an account, or, if you have no account, when you use the Service, for example by submitting feedback. If you do not agree, do not use the Service.
Customers are people who leave feedback, receive rewards, use loyalty cards or deals, or have an app account. Section 4 is written for them.
Businesses are the companies that subscribe to DenAdvisor, and business users are their owners, admins, managers and staff. Sections 5 to 9 are written for them. If you use the Service for a business, you confirm you are authorized to accept these Terms for it, and "you" includes the business.
All other sections apply to everyone.
2. The Service
For businesses (paid, after any free trial):
Feedback by QR code or link. Every customer is shown the business's public review links (for example Google), whatever rating they give. Customers whose rating is below the business's alert level are also offered a private form to tell the business what went wrong, and the business gets an alert.
Thank-you rewards for feedback, issued as personal single-use codes by email whatever the rating.
Replies through DenAdvisor: the business can message a customer about their feedback, and the customer can reply, without either seeing the other's email address.
Digital loyalty cards, deals in the app and email offers to the business's own customers.
Counter tools for staff to add punches and check and redeem codes.
Reports: feedback themes from a keyword-based tool on our own servers, customer groups by visit pattern, and estimates of revenue from return visits.
Team roles (owner, admin, manager, staff), multiple businesses and locations by plan, QR codes and flyers, alerts, and help and support tickets.
For customers (free): feedback pages, reward codes, the app wallet of loyalty cards, rewards and deals, nearby business discovery, QR scanning and notifications.
We may add, change or remove features. If we remove a material feature of a paid plan during your billing period, we will give reasonable notice, and you may cancel and receive a prorated refund of the unused prepaid fees (Section 5.10).
3. Eligibility, accounts and security
Age: you must be at least 13 to leave feedback or use the app, and old enough to accept these Terms where you live (if you are under 18, a parent or guardian must agree to them for you). You must be at least 18 to create or use a business account.
Where we operate: the Service is intended for use in the United States. You must not use it if you are barred from doing so under U.S. law.
Accurate information: give accurate information and keep it up to date, including your business name, address and contact details.
Signing in:
Business users sign in with an email address and password. Multi-factor sign-in by email code is on by default for account owners. Do not turn it off without good reason, and never share codes.
App users sign in with a one-time email link.
Responsibility: you are responsible for keeping your sign-in details safe and for activity under your account. Tell us promptly at [email protected] if you suspect unauthorized use.
Teams: account owners are responsible for the people they invite, for giving each person only the role they need, and for removing access when someone leaves.
Business claim codes: a code that transfers a business profile we set up for you is for the intended recipient only. Claiming a business that is already claimed is logged, and the previous owner is told.
Deleting your account: in the app, Profile → Settings → Delete Account deletes the account immediately and permanently. For an account owner this also deletes every business on the account and its data, and ends the subscription at once without a refund. See our account deletion page and Privacy Policy Section 11.
4. Terms for customers and app users
Free. Feedback pages and the app are free for customers.
Your feedback.
Your feedback must be honest and about your own experience. Do not leave feedback for a business you own or work for, or have a close relationship with, without saying so.
Your rating and comments go to the business you reviewed. DenAdvisor does not publish them. Your email address and phone number stay with DenAdvisor and are not shared with the business.
You are always free to post a public review on Google or another site, whatever rating you give.
Rewards, deals and loyalty cards.
They are offered, funded and honored by the business, which is responsible for them. DenAdvisor is not the seller and does not guarantee that a business will honor an offer.
A thank-you reward is for giving feedback through DenAdvisor. It does not depend on your rating or what you say, and it is not for posting a review on Google or any other site. If you mention a reward in a public review, say that you received it.
Each reward or deal code is personal and single-use. Codes may start working after a short delay, expire on the date shown, and follow the business's limits (such as one reward per period or a limit on how many are given). They have no cash value and may not be sold or transferred unless the business allows it.
Claiming a deal in the app needs an account. Claiming the same deal again while your code is unused shows the same code.
Loyalty punches are added by staff, with a minimum time between punches set by the business. If a business ends its program or leaves DenAdvisor, unused punches and rewards may stop working.
Do not try to collect rewards you are not entitled to, for example by using several email addresses.
Messages. A business can reply to your feedback through DenAdvisor, and you can answer using the link in the email. Keep messages lawful and respectful.
Emails. If you give your email to a business through DenAdvisor, that business can send you offers by email through DenAdvisor. Every offer email has a one-click unsubscribe link (see Privacy Policy Section 7).
App permissions. The camera (for QR scanning), location (optional, while using the app) and notifications (optional) can be turned off in your device settings at any time.
5. Subscriptions, trials and billing (businesses)
5.1 Plans. Plans, prices and limits are shown on our Pricing page and in Plan & billing in your dashboard. Plans are billed monthly, or yearly in advance at a discount. Enterprise pricing is agreed separately. Prices are in U.S. dollars. Only the account owner and admins can manage billing.
5.2 Free trial. A new account can start one free trial, for the length shown when you start it, without a payment card. We will not charge you for a trial. When it ends, paid features stop until you choose a paid plan, and your data is kept. We email you before the trial ends.
5.3 Automatic renewal.Paid plans renew automatically at the end of each monthly or yearly period, and we charge your saved payment method the plan's price for the next period, until you cancel. We email you about 7 days before each renewal, and before a saved card expires. You can cancel at any time in Plan & billing (Section 5.7).
5.4 Payments. Payments are processed by Stripe. You authorize us and Stripe to charge your payment method for all fees due under your plan. A subscription starts only when the first payment succeeds. Receipts and invoices are available in Plan & billing.
5.5 Changing plans.
Upgrades and interval changes are charged immediately, prorated for the rest of your current period. The new plan applies only after that payment succeeds. If it fails or needs card authentication, your plan stays the same until it is paid.
Downgrades take effect immediately. A prorated credit for the unused part of your previous plan is added to your account and used against future invoices. Credits are not paid out in cash.
If you move to a plan with lower limits than your current use (for example businesses, locations, team members or active deals), some actions are blocked until you are within the new limits.
5.6 Price changes. We will email you at least 30 days before a price change applies to your subscription. It takes effect from your next renewal after that notice. If you do not want to pay the new price, cancel before then.
5.7 Cancelling.
Cancel in Plan & billing at any time. Cancellation takes effect at the end of the period you have already paid for, and paid features stay available until then. You can undo it before then.
When you cancel, you can choose to delete your data when the subscription ends. If you do, your businesses and their data are permanently deleted at that time.
Otherwise we keep your data so you can come back, until you delete your account or ask us to delete it. While there is no active plan, paid features, including customer-facing rewards and loyalty, may be paused.
5.8 Failed payments. If a renewal payment fails, we email the account owner and Stripe retries the charge. You can update your card in Plan & billing, which also pays any overdue invoices. If the payment is still unpaid 14 days later, we may pause paid features until it is paid. Pausing does not delete your data.
5.9 Taxes. Prices do not include taxes. You are responsible for any sales, use or similar taxes that apply.
5.10 Refunds. Fees are non-refundable, including for partly used billing periods, unused time after you cancel and unused features, and deleting your account does not create a refund. Apart from billing errors (below), the only exceptions are:
where the law requires a refund;
if we end your account without cause (Section 14); or
if we remove a material feature of your paid plan (Section 2) or make a material change to these Terms that you reject by cancelling (Section 19).
In those cases we refund the prepaid fees for the unused part of the period, prorated.
Billing errors. If we charge you in error, for example a duplicate or incorrect charge, we refund it in full if you report it to [email protected] within 60 days of the charge.
5.11 Plan limits. Plans limit things like monthly feedback, businesses, locations, team members, loyalty cards, active deals and email offers. Where a plan shows a limit as unlimited, there is no fixed cap, but fair use and Section 10 still apply. Actions beyond a limit may be blocked until you upgrade. Feedback from a customer is never refused because of your loyalty card limit.
6. Reviews, rewards and endorsements (businesses)
You must follow all laws that apply to how you ask for and use reviews, including the FTC Act, the FTC's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465), the FTC's Endorsement Guides (16 CFR Part 255) and state consumer-protection laws. DenAdvisor is built to help, but you remain responsible for your own practices. In particular:
No rewards that depend on sentiment. Do not offer or give anything, directly or indirectly, in exchange for a review that expresses a particular sentiment. Every reward you offer for feedback must be given whatever the rating, and you must not tell customers or staff otherwise.
No review gating or suppression. Do not hide, block, delay or discourage the public review option for unhappy customers, and do not use threats, intimidation, false accusations or legal action that lacks a reasonable basis to stop or remove a negative review.
No fake reviews. Do not write, buy or arrange reviews that misrepresent who wrote them or their experience, including reviews generated by AI.
No undisclosed insider reviews. Owners, managers, employees, agents and their relatives must not review your business without clearly disclosing the relationship, and you must not ask them to.
No misleading review displays. If you show customer feedback anywhere, for example as testimonials, do it accurately, do not imply it represents all feedback if you left out negative feedback, and do not misrepresent overall customer sentiment.
No fake review sites. Do not present a website you control as an independent source of reviews.
Honest offers. Describe rewards, deals and loyalty programs accurately, including any conditions, and honor them as described.
We may investigate suspected violations, remove content, and suspend or close accounts that break these rules.
7. Google and other review sites
Google, Yelp, Facebook and other sites have their own rules. Many, including Google, forbid offering incentives for reviews on their sites and forbid asking only happy customers for reviews.
Rewards offered through DenAdvisor are for feedback given to you through DenAdvisor, never for posting a review on another site. You must not tell customers otherwise, ask for proof of a public review, or make any reward depend on one.
DenAdvisor is not affiliated with or endorsed by these sites, and we are not responsible for their decisions, such as removing reviews or restricting your listing.
8. Customer communications and offers (businesses)
Email offers. When you send an offer, we email it on your behalf to your customers who have given their email through DenAdvisor and have not unsubscribed.
You are the sender of your offers under the CAN-SPAM Act and similar laws, and you are responsible for their content. Each offer is sent in your business's name with a one-click unsubscribe link, and we never send it to someone who has unsubscribed from you.
CAN-SPAM requires a valid postal address in every commercial email. We take it from your business profile, so keep a current address there. If your profile has no address, add one before you send offers.
Subject lines and content must be truthful and not misleading.
Replies to feedback. You can reply through DenAdvisor to anyone who left an email, whatever their rating. Replies must be respectful and must not contain reward codes, offers or pressure to change or remove a review.
Information staff collect at the counter. Only enter a customer's email or phone number with their agreement, and only to find or start their loyalty card.
Phone and text. DenAdvisor does not send texts or make calls. You may not use the Service to obtain customer phone numbers for calls or texts.
Honoring offers. You must honor rewards, deals and loyalty rewards you publish under their stated terms, including codes issued automatically within the ranges you set. You are responsible for setting up your point-of-sale system to accept the codes you configure. DenAdvisor is not a party to the sale between you and your customer.
Staff conduct. You are responsible for your staff's use of the counter tools, including only adding punches and redeeming codes for real visits.
9. Customer data and privacy (businesses)
9.1 How customer information is divided.
Customer Content means the feedback, messages, display names, visits, purchase amounts your staff record, rewards and loyalty activity of your customers that the Service shows you. We process Customer Content on your behalf as your service provider (processor) under the California Consumer Privacy Act and similar state laws.
Customer Contact Details means customers' email addresses and phone numbers. Customers give them to DenAdvisor, and we keep them and do not disclose them to you. We use them only to provide the Service to the customer (for example their reward codes and app wallet), and on your instructions to deliver your replies and offers, always subject to the customer's choices such as unsubscribing.
9.2 Our commitments for Customer Content. We will:
process it only to provide the Service to you, on your instructions (these Terms and your settings), and for other purposes the law permits a service provider, such as security, fraud prevention and fixing problems;
not sell it or share it for cross-context behavioral advertising, and not keep, use or disclose it for any other purpose or outside our direct business relationship with you;
not combine it with personal information from other sources, except as the law permits (for example, a customer's own app wallet shows their activity across the businesses they use);
give it the level of privacy protection the law requires, tell you if we can no longer meet our obligations, and let you take reasonable steps to stop and fix unauthorized use;
require everyone who processes it to keep it confidential;
use only the subprocessors listed in our Privacy Policy, under written contracts with similar protections, and update that list before adding a new one;
help you respond to customers' privacy requests and answer reasonable written questions about our data protection;
tell you without undue delay about a security breach affecting your Customer Content;
delete it when your account ends, as described in Sections 5.7 and 14.
9.3 Customer privacy requests. Because customers give their contact details to DenAdvisor, customers will usually ask us directly. You agree that we may handle those requests, including deleting a customer's records at your business when they ask. Send any request you receive to [email protected].
9.4 Your responsibilities. Use Customer Content only for your relationship with your customers, follow the law in how you use it, and do not try to find out a customer's contact details or identity through the Service beyond what it shows you. Give any notices the law requires for information you collect outside the Service.
9.5 A copy of your data. There is no self-service export. If you need a copy of your Customer Content (without Customer Contact Details), ask us before your account ends and we will provide it in a reasonable format.
9.6 Aggregated data. We may create de-identified, aggregated data that does not identify you, your business or any person, and use it to run and improve the Service. We will not try to re-identify it.
9.7 Data processing agreement. If you need a separate signed data processing agreement, contact [email protected].
10. Acceptable use
You must not:
break the law or infringe anyone's rights;
post content that is false, misleading, defamatory, harassing, hateful, sexually explicit or infringing;
impersonate anyone or misrepresent your affiliation, or set up a profile for a business you are not authorized to represent;
create fake feedback, manipulate ratings or rewards, or collect rewards with multiple identities;
access or try to access other accounts or other businesses' data, or probe, scan or test the Service's security without our written permission;
interfere with the Service, overload it, or use bots or scrapers on it;
reverse-engineer the Service, or guess, generate or reuse codes, links or tokens that were not issued to you;
send spam or other unlawful communications through the Service;
resell or provide the Service to others without our written consent;
misuse support or the contact form.
11. Content, licenses and moderation
Business content. Businesses keep ownership of the content they add, such as profile text, logos, photos and offers. You grant us a non-exclusive, worldwide, royalty-free license to host, copy, display and distribute it to provide and promote the Service, for example by showing your business profile and deals in the app, on your feedback page and in emails. You confirm you have the rights to it.
Customer feedback. Customers keep ownership of their feedback. By submitting it, a customer grants the business they reviewed and DenAdvisor a non-exclusive, royalty-free license to use it within the Service, and grants the business the right to quote it elsewhere, as long as the business does so accurately and follows Section 6. Businesses must not attribute a quote to a named customer without the customer's permission.
Moderation. We review new images for a live business before they appear publicly, and we may reject or remove any content, or ask for changes, if it breaks these Terms or the law. We are not obliged to monitor content and are not responsible for content others submit.
Our property. The Service, its software and design, and the DenAdvisor name and logos belong to us and our licensors. We give you a limited, revocable, non-transferable license to use the Service under these Terms.
Suggestions. If you send us ideas about the Service, we may use them without any obligation to you.
12. Copyright complaints
If you believe content on the Service infringes your copyright, email [email protected] with the subject "DMCA notice" and include:
your physical or electronic signature;
the work you say is infringed;
the material you say infringes it and where it is on the Service;
your contact details;
a statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law; and
a statement, under penalty of perjury, that your notice is accurate and you are authorized to act for the copyright owner.
Counter-notices follow 17 U.S.C. §512(g). We close the accounts of repeat infringers.
13. Third-party services and app stores
The Service links to and relies on other companies' services, such as Stripe, Google and the app stores, which have their own terms. We are not responsible for them.
If you download our app from Apple's App Store or Google Play:
These Terms are between you and us, not Apple or Google. We, not Apple, are responsible for the app and its support.
Apple has no obligation to provide maintenance or support for the app. If the app fails to meet an applicable warranty, you may tell Apple, and Apple will refund any purchase price (the app is free). Apple has no other warranty obligation for the app.
Apple is not responsible for any claims about the app, including product liability, legal or regulatory compliance, consumer protection, privacy or intellectual property claims.
You confirm you are not in a country under a U.S. embargo or on a U.S. list of prohibited or restricted parties.
Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
You must also follow the app store's terms, such as Apple's Usage Rules.
14. Suspension, termination and your data
By you. You can stop using the Service at any time. Businesses cancel paid plans under Section 5.7, and anyone can delete their account under Section 3.
Suspension by us. We may suspend all or part of your access immediately:
for non-payment (Section 5.8);
to stop a security threat, fraud or harm to others;
where the law requires; or
for a serious or repeated breach of these Terms, including Sections 6, 7, 8 and 10.
We will tell you why where we can, and restore access once the problem is fixed. A suspended business may be hidden from the app and its feedback page.
Termination by us. We may close your account if you materially breach these Terms and do not fix the breach within 15 days of our notice, or immediately for a serious breach. We may also close an account, or stop offering the Service, without cause on 30 days' notice, and then we refund prepaid fees for the unused period.
Your data afterwards. Suspension and cancellation do not delete your data, except as described in Sections 3 and 5.7. If we close your account, you may ask for a copy of your Customer Content (Section 9.5) within 30 days, after which we may delete it.
What continues. Sections that by their nature should continue after the end of these Terms do so, including Sections 9, 11 and 15 to 20.
15. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
WE DO NOT PROMISE THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE. WE DO NOT GUARANTEE ANY NUMBER OF REVIEWS, RATINGS, CUSTOMERS OR SALES, THAT REVIEW SITES WILL ACCEPT OR KEEP REVIEWS, THAT EMAILS OR NOTIFICATIONS WILL BE DELIVERED, OR THAT BUSINESSES WILL HONOR THEIR OFFERS. REVENUE ESTIMATES IN REPORTS ARE ESTIMATES ONLY.
Some places do not allow some of these disclaimers, so they may not all apply to you.
16. Limitation of liability
TO THE FULLEST EXTENT THE LAW ALLOWS, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL OR DATA.
OUR TOTAL LIABILITY FOR ALL CLAIMS ABOUT THE SERVICE WILL NOT BE MORE THAN THE GREATER OF (A) US $100 OR (B) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT THAT GAVE RISE TO THE CLAIM.
These limits do not apply to your payment obligations, your indemnity obligations, or liability that the law does not allow to be limited.
17. Indemnification
Businesses will defend and indemnify DenAdvisor, VertexSpot LLC and their officers, employees and agents against third-party claims, and the related losses and reasonable costs, arising from:
content you add to the Service;
your offers, rewards, loyalty programs and messages, and your failure to honor them;
your review and reward practices, including any breach of Sections 6 to 8 or 16 CFR Part 465;
your staff's use of the Service; or
your breach of the law or of these Terms.
We will tell you promptly about the claim and cooperate reasonably, and you control the defense. You may not settle a claim that puts obligations on us without our consent.
18. Governing law and disputes
These Terms are governed by the laws of the State of North Carolina and applicable U.S. federal law, without regard to conflict-of-law rules. Any dispute about these Terms or the Service will be decided only by the state or federal courts in Wake County, North Carolina, and both parties consent to their jurisdiction.
Before starting a claim, please email [email protected] so we can try to resolve it informally within 30 days. Nothing in this section takes away rights that consumers have under the mandatory laws of the place where they live.
19. Changes to these Terms
When we change these Terms, we post the new version here with a new date and version number.
Material changes: we will give account holders notice by email or in the Service before they take effect, at least 30 days ahead for paid business accounts, and we may ask you to accept the new Terms before you continue using your account.
If you do not agree: stop using the Service and cancel or delete your account before the change takes effect. A paid business that cancels for this reason gets a prorated refund of the unused prepaid fees.
Other changes, and changes needed for legal or security reasons, may take effect sooner. If you keep using the Service after a change takes effect, the new Terms apply to you. Changes do not apply to disputes that arose before them.
20. General
Whole agreement: these Terms, the Privacy Policy and any written order or plan terms we agree with you are the whole agreement about the Service.
Severability: if part of these Terms cannot be enforced, the rest still applies.
No waiver: not enforcing a right is not giving it up.
Assignment: you may not transfer these Terms without our consent. We may transfer them as part of a merger, acquisition or sale of assets.
Events beyond control: neither party is responsible for delays caused by events beyond its reasonable control. This does not excuse payment.
Notices: we send notices to your account email or in the Service. Send legal notices to [email protected] with the subject "Legal notice".
Electronic records: you agree to receive these Terms, notices and receipts electronically.
Relationship: the parties are independent contractors.
Export and sanctions: you will follow U.S. export control and sanctions laws.
Third-party beneficiaries: none, except as stated in Section 13.